PROJECT DESCRIPTION:

Awareness sits at the heart of any product launch, and Samsung set out to broaden the potential eyeballs by creating a truly integrated campaign; one that leveraged traditional marketing, extended it into a stunning on-the-ground spectacle, made the audience play a central role, and set the stage for beautiful content capture to be shared.

At sunset on April 21st 2017, we staged one of the largest NYC immersive out of home takeovers ever: 42 screens in Times Square and 12 custom-built screens on the High Line, not forgetting our 25ft hologram.

Deliverables:

• 2D renders for Highline and Time Square to clarify exact look and feel.

• 2D mock ups for on ground entertainment (dancers, umbrellas, signage etc).

• Official Cannes submission poster and presentation.

• Event Map